| |
Marketing Automation
 Most companies face similar challenges: finding new customers, ensuring that they come back after an initial purchase, and selling more to them.
This should often be done with fewer resources and at a lower cost than previously.
An important notion in order to do this is, among other things, to better take advantage of all the opportunities there are for interaction to take place between the company and your customers. It can be a booking, a newsletter, an invitation, etc. If you have many customers to take care of then this can be difficult to manage. Simplifying your internal administration so that parts of your communications processes are automated can be the key to success.
For us, Marketing Automation is about being able to communicate with customers via many channels in a more cost-effective, relevant and personal manner.
The solutions we implement for our customers means that more communications processes are automated according to defined business guidelines and according to how customers react and act on information, offers, etc.
|
|
Possibilities with Marketing Automation
| • |
Reduce marketing costs through automation and implementing ‘on-demand marketing’. |
| • |
Work with more event-driven marketing, in other words, the customer does something that automatically generates an offer or information being sent to them. |
| • |
Replace manual work with automated flows. |
| • |
Increase response rates to offers. |
| • |
Move away from e-mail bombarding to working via many various channels. |
| • |
Personalise offers based on previously collected information, make offers personal and easy to act on. |
| • |
Coordinate multiple campaigns with various offers and via many channels. |
| • |
Provide leadership and managers the possibility to monitor all marketing campaigns in ‘real-time’. |
| • |
Reduce ‘opt-out’ by making communications more relevant by having them take into account customer preferences and recurrence patterns. |
Marketing Automation Platforms
|
|
